Cross border sellers will find product ranking very important during the operation of Alibaba International Station, which directly affects exposure and clicks. The higher the ranking, the greater the chance of clicking and the greater the probability of purchasing. One of the factors affecting the high exposure rate of products on Alibaba International, but the low click through rate, is ranking. So how to improve product ranking?

1. Buyer preference

Buyer preference is a very important factor that affects ranking. In fact, buyers' preferences depend more on their own purchasing intentions, which means that buying is very important. Therefore, online orders are crucial in determining buyer preferences.

Sellers should take some online orders appropriately. In addition, sellers also need to analyze product popularity and buyer pain points, and reflect their own advantages and selling points in product titles, attributes, and descriptions. These can also affect buyers' preferences.

In addition, the minimum order quantity and price of the product can also affect buyer inquiries and order conversion.

2. Improve product information

If sellers only consider quantity while neglecting quality when releasing products, resulting in incomplete product information, it will affect product ranking.

When releasing a product, sellers should fully fill in relevant product information such as title, category, attributes, images, detailed description, and transaction terms. When writing information, it is important to consider the buyer's psychology and needs, optimize and improve the information to gain more attention from the buyer.

3. The seller's store information is complete

The weight of Alibaba International Store will also have a certain impact on product ranking. In order to increase the weight of the store, it is necessary to pay attention to the following information: the completeness and authenticity of seller information, seller activities on the Alibaba International platform, including daily maintenance and management of the store and products, average response time of the store, response time, etc.

In addition, whether the store repeatedly delivers and whether the store has a large number of invalid products can also affect the weight of the store. Some positive data, such as order volume and credit insurance amount, are also helpful in improving the store's star rating.

4. Payment channels

Of course, if you want to rank faster, sellers can also pay, which helps the product gain more traffic without natural ranking, and then have the opportunity to obtain queries. However, the payment method is only for showcasing the product, but whether the buyer clicks, whether they will query or place an order after clicking, will still be affected by the quality of product release and the seller's product competitiveness.